1.3 What is your "secret sauce"
  • What is unique about the way you offer services or skills?
  • What is your unique selling proposition?
  • What is your preeminent distinction?
  • None of these is about why you are "better" than anybody else. Rather, it is about what makes you stand out compared to other people with the same skills
  • Also consider - Everybody has at least one "super power". What is yours (not necessarily same as secret sauce)? It's likely something that feels second nature to you, something that you have been doing for years.