1. Step 1 - Identify Goals
1.1 What task are you expert in?
1.2 What effect do you want to have on people?
1.3 What is your "secret sauce"
1.4 What is your definition of success in:
1.4.1 Sales
1.4.2 Marketing
1.4.3 Technical
1.4.4 Personal
1.4.5 Fame
1.5 How will you know success has happened?
1.6 What is the worst case Scenario if you went ahead?
2. Step 2 - Decide Media Choices
2.1 webinars
2.2 hardcover book creation
2.3 podcasts
2.4 YouTube videos
2.5 kindle publishing
2.6 Pinterest
2.7 face book page
2.8 re targeting ads
2.9 web site
2.10 LinkedIn optimization
2.11 local and national TV
2.12 Product Demo
3. Step 3 - Organize Audience Research
3.1 NARROWLY DEFINE TARGET AUDIENCE
3.2 STEAL Competitor Successes
3.3 Research legal requirements
4. Step 4 - Develop Prototypes and Test Functionality
4.1 Build YouTube prototypes
4.2 Split test web pages
4.3 Animated videos
4.4 Test live-action camera and green screen
4.5 Begin web site funnel usage tests
4.6 Prepare guidelines for concept tests
5. Step 5 - Book Creation in 30 days
5.1 Determine top 10 questions
5.2 Get Transcription of an interview with those questions
5.3 Copy Edit and Apply Images
5.4 Reuse text for podcasts and YouTube
6. Step 6 - Grow E-Mail List
6.1 THE BIGGEST ASSET
6.2 Possible Web site Modification
6.3 Design User Incentive for E-Mail Opt-in
6.4 Official market launch?
7. Step 7 - Web site Review
7.1 Critique MWR of each page
7.2 Review Page Text Copy
7.3 Design Up sells and Down sells
7.4 Design Funnel Pages
7.5 Emphasize Micro-commitments
7.6 Product Demo Review
7.7 Frequent paths
8. Public Appearances
8.1 Your Electronic Business card
8.2 Instant E-mail Capture
9. Live Webinars
9.1 Very High conversion
9.2 Individual or "virtual summit"
9.3 Automated replays get multiple conversions
9.4 Can be turned into high end mastermind groups
9.5 Subtopic
10. Facebook Re targeting
10.1 By Zip code
10.2 By Similarity
10.3 By Past Buyers
11. TV Appearances
11.1 Prepare Rap Sheet
11.2 Get Stringer Station Appearances
11.3 Become Safe for National
About
Title
T3 Marketing: Teach, Transform, Transact Your Way to Business Success
Subject
-
Company
eWyzard Inc
Author
roland
Version
78
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